This has been the stomping ground for London’s rich and famous for decades. It is a desirable place to live. It is bordered by Fulham to the west, Knightsbridge and South Kensington to the north and Belgravia to the east and the River Thames to the south. There are some of our favourite shops on the Kings Road, and the nightlife is lively but civilised with popular pubs such as the Phoenix, the Goat and the Hollywood Arms.